diff --git a/CHANGELOG.md b/CHANGELOG.md
index 44209eb..0b84c1c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,7 @@
+## v0.9.18 - 2022-??-?? - Internationalization
+
+* Added octodns.idna idna_encode/idna_decode helpers
+
 ## v0.9.17 - 2022-04-02 - Registration required
 
 #### Noteworthy changes
diff --git a/octodns/idna.py b/octodns/idna.py
new file mode 100644
index 0000000..65e3f53
--- /dev/null
+++ b/octodns/idna.py
@@ -0,0 +1,26 @@
+#
+#
+#
+
+from idna import decode as _decode, encode as _encode
+
+
+def idna_encode(name):
+    if not name:
+        # idna.encode doesn't handle ''
+        return name
+    elif name.startswith('*'):
+        # idna.encode doesn't like the *
+        name = _encode(name[2:]).decode('utf-8')
+        return f'*.{name}'
+    return _encode(name).decode('utf-8')
+
+
+def idna_decode(name):
+    if not name:
+        # idna.decode doesn't handle ''
+        return name
+    elif name.startswith('*'):
+        # idna.decode doesn't like the *
+        return f'*.{_decode(name[2:])}'
+    return _decode(name)
diff --git a/octodns/record/__init__.py b/octodns/record/__init__.py
index ddb8b92..9c520f5 100644
--- a/octodns/record/__init__.py
+++ b/octodns/record/__init__.py
@@ -100,7 +100,7 @@ class Record(EqualityTupleMixin):
 
     @classmethod
     def new(cls, zone, name, data, source=None, lenient=False):
-        name = str(name)
+        name = str(name).lower()
         fqdn = f'{name}.{zone.name}' if name else zone.name
         try:
             _type = data['type']
diff --git a/requirements-dev.txt b/requirements-dev.txt
index 0fec700..e6f42c3 100644
--- a/requirements-dev.txt
+++ b/requirements-dev.txt
@@ -1,16 +1,15 @@
-Pygments==2.11.2
+Pygments==2.12.0
 attrs==21.4.0
-bleach==4.1.0
+bleach==5.0.0
 build==0.7.0
-certifi==2021.10.8
+certifi==2022.5.18.1
 cffi==1.15.0
 charset-normalizer==2.0.12
 cmarkgfm==0.8.0
-colorama==0.4.4
-coverage==6.3.2
+commonmark==0.9.1
+coverage==6.3.3
 docutils==0.18.1
-idna==3.3
-importlib-metadata==4.11.2
+importlib-metadata==4.11.3
 iniconfig==1.1.1
 keyring==23.5.0
 packaging==21.3
@@ -24,19 +23,19 @@ pycountry-convert==0.7.2
 pycountry==22.3.5
 pycparser==2.21
 pyflakes==2.4.0
-pyparsing==3.0.7
+pyparsing==3.0.9
 pytest-cov==3.0.0
 pytest-mock==3.7.0
 pytest-network==0.0.1
-pytest==7.0.1
-readme-renderer==33.0
+pytest==7.1.2
+readme-renderer==35.0
 repoze.lru==0.7
 requests-toolbelt==0.9.1
 requests==2.27.1
 rfc3986==2.0.0
+rich==12.4.1
 tomli==2.0.1
-tqdm==4.63.0
-twine==3.8.0
-urllib3==1.26.8
+twine==4.0.0
+urllib3==1.26.9
 webencodings==0.5.1
-zipp==3.7.0
+zipp==3.8.0
diff --git a/requirements.txt b/requirements.txt
index ddb3b37..112aa0b 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -1,6 +1,7 @@
 PyYAML==6.0
 dnspython==2.2.1
 fqdn==1.5.1
+idna==3.3
 natsort==8.1.0
 python-dateutil==2.8.2
 six==1.16.0
diff --git a/setup.py b/setup.py
index 3d5faf7..d2887f9 100644
--- a/setup.py
+++ b/setup.py
@@ -96,6 +96,7 @@ setup(
         'PyYaml>=4.2b1',
         'dnspython>=1.15.0',
         'fqdn>=1.5.0',
+        'idna>=3.3',
         'natsort>=5.5.0',
         'python-dateutil>=2.8.1',
     ),
diff --git a/tests/test_octodns_idna.py b/tests/test_octodns_idna.py
new file mode 100644
index 0000000..b41ee84
--- /dev/null
+++ b/tests/test_octodns_idna.py
@@ -0,0 +1,43 @@
+#
+#
+#
+
+from __future__ import absolute_import, division, print_function, \
+    unicode_literals
+
+from unittest import TestCase
+
+from octodns.idna import idna_decode, idna_encode
+
+
+class TestIdna(TestCase):
+
+    def assertIdna(self, value, expected):
+        got = idna_encode(value)
+        self.assertEqual(expected, got)
+        # round tripped
+        self.assertEqual(value, idna_decode(value))
+
+    def test_noops(self):
+        # empty
+        self.assertIdna('', '')
+
+        # noop
+        self.assertIdna('unit.tests.', 'unit.tests.')
+
+        # wildcard noop
+        self.assertIdna('*.unit.tests.', '*.unit.tests.')
+
+    def test_unicode(self):
+        # encoded
+        self.assertIdna('zajęzyk.pl.', 'xn--zajzyk-y4a.pl.')
+
+        # encoded with wildcard
+        self.assertIdna('*.zajęzyk.pl.', '*.xn--zajzyk-y4a.pl.')
+
+        # encoded with simple name
+        self.assertIdna('noop.zajęzyk.pl.', 'noop.xn--zajzyk-y4a.pl.')
+
+        # encoded with encoded name
+        self.assertIdna('zajęzyk.zajęzyk.pl.',
+                        'xn--zajzyk-y4a.xn--zajzyk-y4a.pl.')