diff --git a/netbox/extras/models.py b/netbox/extras/models.py
index cf0b550a8..2f7618680 100644
--- a/netbox/extras/models.py
+++ b/netbox/extras/models.py
@@ -77,7 +77,7 @@ class ExportTemplate(models.Model):
         ]
 
     def __unicode__(self):
-        return "{}: {}".format(self.content_type, self.name)
+        return u'{}: {}'.format(self.content_type, self.name)
 
     def to_response(self, context_dict, filename):
         """