diff --git a/docs/release-notes/version-2.9.md b/docs/release-notes/version-2.9.md
index 9bebb8499..8df4e10ce 100644
--- a/docs/release-notes/version-2.9.md
+++ b/docs/release-notes/version-2.9.md
@@ -17,6 +17,7 @@
 * [#4931](https://github.com/netbox-community/netbox/issues/4931) - Fix DoesNotExist exception when deleting devices
 * [#4938](https://github.com/netbox-community/netbox/issues/4938) - Show add, import buttons on virtual chassis list view
 * [#4939](https://github.com/netbox-community/netbox/issues/4939) - Fix linking to LAG interfaces on other VC members
+* [#4950](https://github.com/netbox-community/netbox/issues/4950) - Include inventory item label in API serializer, UI view
 * [#4952](https://github.com/netbox-community/netbox/issues/4952) - Default to VM tab when creating/editing an IP address for a VM
 
 ### Other Changes
diff --git a/netbox/dcim/api/serializers.py b/netbox/dcim/api/serializers.py
index c6db11bbd..d33af5b5c 100644
--- a/netbox/dcim/api/serializers.py
+++ b/netbox/dcim/api/serializers.py
@@ -640,8 +640,8 @@ class InventoryItemSerializer(TaggedObjectSerializer, ValidatedModelSerializer):
     class Meta:
         model = InventoryItem
         fields = [
-            'id', 'url', 'device', 'parent', 'name', 'manufacturer', 'part_id', 'serial', 'asset_tag', 'discovered',
-            'description', 'tags',
+            'id', 'url', 'device', 'parent', 'name', 'label', 'manufacturer', 'part_id', 'serial', 'asset_tag',
+            'discovered', 'description', 'tags',
         ]
 
 
diff --git a/netbox/templates/dcim/inventoryitem.html b/netbox/templates/dcim/inventoryitem.html
index 6e12d9f33..54f49d5f2 100644
--- a/netbox/templates/dcim/inventoryitem.html
+++ b/netbox/templates/dcim/inventoryitem.html
@@ -30,6 +30,10 @@
                         <td>Name</td>
                         <td>{{ instance.name }}</td>
                     </tr>
+                    <tr>
+                        <td>Label</td>
+                        <td>{{ instance.label|placeholder }}</td>
+                    </tr>
                     <tr>
                         <td>Manufacturer</td>
                         <td>