diff --git a/documentation/assets/gcloud-json-screen.png b/documentation/assets/gcloud/create-credentials-service-account-key.png
similarity index 100%
rename from documentation/assets/gcloud-json-screen.png
rename to documentation/assets/gcloud/create-credentials-service-account-key.png
diff --git a/documentation/assets/circleci_release.png b/documentation/assets/release-engineering/circleci_release.png
similarity index 100%
rename from documentation/assets/circleci_release.png
rename to documentation/assets/release-engineering/circleci_release.png
diff --git a/documentation/providers/gcloud.md b/documentation/providers/gcloud.md
index 2d7166390..14f69fb1d 100644
--- a/documentation/providers/gcloud.md
+++ b/documentation/providers/gcloud.md
@@ -69,10 +69,7 @@ D("example.tld", REG_NONE, DnsProvider(DSP_GCLOUD),
 ## Activation
 1. Go to your app-engine console and select the appropriate project.
 2. Go to "API Manager > Credentials", and create a new "Service Account Key"
-   <figure>
-       <img src="https://raw.githubusercontent.com/stackexchange/dnscontrol/master/docs/assets/gcloud-json-screen.png" alt="New Service Account">
-       <figcaption><p>New Service Account</p></figcaption>
-   </figure>
+   ![Create new Service Accoun](../assets/gcloud/create-credentials-service-account-key.png)
 3. Choose an existing user, or create a new one. The user requires the "DNS Administrator" role.
 4. Download the JSON key and copy it into your `creds.json` under the name of your gcloud provider.
 
diff --git a/documentation/release-engineering.md b/documentation/release-engineering.md
index 78d289cdf..f93a68ff3 100644
--- a/documentation/release-engineering.md
+++ b/documentation/release-engineering.md
@@ -34,7 +34,7 @@ See [Git Docs](https://git-scm.com/book/en/v2/Git-Basics-Tagging) for more examp
 Soon after
 CircleCI will start a [build](https://app.circleci.com/pipelines/github/StackExchange/dnscontrol) Workflow and produce all of the artifacts for the release.
 
-![CircleCI Release Screenshot](assets/circleci_release.png)
+![CircleCI Release Screenshot](assets/release-engineering/circleci_release.png)
 
 ## Step 3. Create the release notes